banner image Top 10 Most Profitable Business Ideas for Housewives in 2023

Top 10 Most Profitable Business Ideas for Housewives in 2023

August 15, 2023 • 8749 views

Being a housewife in India doesn't mean you have to limit yourself to household chores. Starting a business can provide you with financial independence, a sense of fulfillment, and the opportunity to showcase your skills. If you want to get an insight into the best business for housewives in India, you have come to the right place. In this article, we will explore the top 10 business ideas for Indian housewives in 2023. We will also discuss why starting a business can be beneficial for Indian housewives and provide tips on how to grow your business in the short run.

List of 10 Best Business Ideas for Housewives

Home-based Food Business

Indian households are known for their culinary expertise. Consider starting a home-based food business, offering homemade snacks, sweets, pickles, or specialized regional cuisines.

Handicrafts and Artisanal Products

India has a rich heritage of handicrafts and artisanal products. Tap into this market by creating and selling handmade products like pottery, textiles, jewelry, and traditional artwork.

Tailoring and Boutique

If you have sewing skills, start a tailoring and boutique business. Offer customized clothing, alterations, and designer outfits for special occasions.

Beauty and Wellness Services

With the growing demand for beauty and wellness services, consider starting a salon, or spa to offer services like bridal makeup, mehndi (henna) application, or organic skincare products.

Online Reselling

Utilize online platforms like Meesho, Glow Road, or Shop101 to start an online reselling business. Source products from wholesalers or manufacturers and sell them through social media platforms.

Home-based Tuition

Leverage your knowledge and expertise by offering home-based tuition services. You can teach subjects like mathematics, science, and languages, or provide specialized coaching for competitive exams.

Event Planning and Decorations

India is known for its vibrant celebrations and events. Use your organizational skills to start an event planning and decorations business, offering services for weddings, festivals, and parties.

Personalized Gifts

Create a niche by offering personalized gift items like customized photo frames, engraved products, or personalized stationery.

Social Media Management

With the rise of digital marketing, businesses need social media managers. Offer services like content creation, scheduling, and engagement to help businesses enhance their online presence.

Organic Farming and Gardening

With the growing demand for organic products, consider starting an organic farming or gardening business. You can grow and sell organic vegetables, and herbs, or create beautiful garden spaces for clients.

Also Read - Top 4 Problems Faced by Women Entrepreneurs

Why Should a Housewife Start a Business in India?

  • Financial Independence: Starting a business allows Indian housewives to contribute to the family income and achieve financial independence.
  • Work-Life Balance: Running your own business offers flexibility and the ability to balance personal and professional responsibilities according to your own schedule.
  • Showcasing Skills: Many Indian housewives possess skills and talents that can be monetized through a business. Running a business provides a platform to showcase and capitalize on these abilities.
  • Women Empowerment: By running a business, Indian housewives become role models, inspiring other women to pursue their entrepreneurial aspirations and contributing to women's empowerment in the country.

Tips to Grow Your Business in the Short Run

  • Identify Your Target Market: Understand your target audience and tailor your products or services to meet their specific needs and preferences in the Indian market.
  • Embrace Digital Marketing: Leverage the power of social media platforms, email marketing, and search engine optimization (SEO) to reach a wider audience and promote your business online.
  • Collaborate with Influencers: Partner with influencers or bloggers in your niche to expand your reach and tap into their follower base. Influencer collaborations can help create brand awareness and increase sales.
  • Attend Local Exhibitions and Fairs: Participate in local exhibitions and fairs to showcase your products or services. This allows you to directly interact with potential customers and gain valuable market insights.
  • Leverage Government Schemes and Programs: Stay updated on government schemes and programs designed to support small businesses and women entrepreneurs in India. Avail benefits such as subsidies, loans, or training programs.


Running a business as a housewife in India can be a rewarding and fulfilling journey. The business ideas for housewives mentioned above provide a diverse range of opportunities that align with the Indian market and culture. By choosing the right business idea, leveraging digital marketing strategies, and focusing on customer satisfaction, Indian housewives can grow their businesses in the short run. Remember to stay dedicated, adapt to market trends, and continuously seek improvement. With determination and passion, you can turn your entrepreneurial dreams into a successful reality. So, embrace your entrepreneurial spirit, explore the opportunities, and embark on a fulfilling journey as a successful businesswoman in India.

Also Read - 6 Best Business Loan Schemes for Women Entrepreneurs in India


  • Which business has the highest rate?

Determining the business with the highest success rate can be subjective as it depends on various factors such as market demand, competition, location, and individual skills. However, some businesses have shown a higher success rate in general, such as online reselling, home-based food businesses, personalized gifts, and beauty and wellness services. These businesses have a wide customer base and offer flexibility in terms of operations and scalability.

  • What business ladies can do at home?

There are several businesses that women can do from the comfort of their homes, leveraging their skills and interests. Some home-based business ideas for women include

  1. Home-based food business
  2. Handicrafts and artisanal products
  3. Online reselling
  4. Personalized gifts
  5. Home-based tuition
  6. Beauty and wellness services
  7. Event planning and decorations
  • How can a woman start her own business?

Starting a business as a woman requires careful planning and execution. Here are some steps to consider

  1. Identify your passion and skills.
  2. Conduct market research.
  3. Create a business plan.
  4. Secure financing
  5. Register your business.
  6. Build a professional network.
  7. Establish an online presence.
  8. Provide excellent customer service.
  9. Continuously learn and adapt.


We take utmost care to provide information based on internal data and reliable sources. However, this article and associated web pages provide generic information for reference purposes only. Readers must make an informed decision by reviewing the products offered and the terms and conditions. Business Loan disbursal is at the sole discretion of Poonawalla Fincorp.
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poonawalla fincorp team

Poonawalla Fincorp Team

Our team of expert writers and editors are passionate about providing authentic and valuable information on finance. Our aim is to simplify financial and finance-related concepts. We strive to help our readers become more aware and empowered to make informed financial decisions.

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