Television has helped simplify and normalise concepts like money, ambition, and financial planning in India. Over the years, certain programmes have made finance relatable and brought it into everyday discussions. Here’s how TV impacted financial conversations through these shows.
Building the Foundation of Aspirational Living with Buniyaad
Buniyaad was set in post-Partition India, following multiple generations as they rebuild their lives and livelihoods. It showcased financial resilience, property ownership, and intergenerational wealth transfer.
The show made middle-class viewers reflect on home ownership, savings, and long-term security. It normalised conversations about family finances and economic struggles, highlighting that financial stability is built over time with patience and planning.
Highlighting the Social Cost of Financial Inequality on Satyamev Jayate
Satyamev Jayate shifted the conversation from individual wealth to collective financial well-being. Through addressing corruption, healthcare costs, dowry, and education expenses, it exposed how financial pressures impact families emotionally and economically.
The show prompted everyday viewers to question systemic financial exploitation and to consider financial safety nets. It encouraged awareness around financial rights, insurance, and emergency planning.
Also Read: Empowering Minds: How Education Fuels Innovation and Social Change in India
Making Wealth Aspirational and Achievable via Kaun Banega Crorepati
Kaun Banega Crorepati made financial aspiration a dinner-table conversation across India. It brought the concept of becoming a crorepati into middle-class homes through a simple quiz. This made wealth feel achievable, not just reserved for the elite.
The show also encouraged education and the belief that merit could change your financial destiny. Finally, it sparked discussions around what everyday people could do with sudden wealth: invest wisely, plan ahead, or spend impulsively.
Sammriddhi ki Pathshala: Financial Literacy on Prime Time
Sammriddhi ki Pathshala was a DD National programme by NSE and ANMI designed to educate viewers on stock markets, mutual funds, and savings in simple Hindi. It proved that financial education can be delivered in a language and format everyone understands.
Episode after episode, Sammriddhi ki Pathshala demystified stock market investments for common people beyond urban, English-speaking audiences. It encouraged disciplined saving and informed investing as part of everyday life.
Celebrating Entrepreneurship through Startup ki Baat
Startup ki Baat brought real startup stories to DD National, featuring challenges and journeys of Indian entrepreneurs. It made entrepreneurship feel achievable and encouraged financial independence through self-employment.
The show imparted valuable knowledge, discussing bootstrapping, funding challenges, and financial planning for startups. It highlighted starting a business as a valid career path, inspiring viewers to think beyond and consider business ownership or side ventures.
Shark Tank India: Democratising Investment and Business Thinking
Shark Tank inspired discussions on small business funding and financial planning, making business literacy mainstream. On Shark Tank India, entrepreneurs pitch business ideas to investors for funding in exchange for equity. Over time, this has made investment terminology part of everyday vocabulary.
The show introduced terms like ‘equity’, ‘valuation’, ‘revenue’, and ‘profit margin’ to households across India. It encouraged viewers to think like investors, asking about sustainability, scalability, and returns.
World Television Day: Celebrating the Impact of TV
Observed on November 21 each year since 1996, World Television Day acknowledges the influence of the small screen. Historically, the TV has played a role as a tool of mass communication. In the context of financial conversations, easy access to interesting shows made finance relatable across generations, languages, and economic backgrounds. Today’s viewer is more financially aware and willing to explore loans, investments, and business ideas.
Also Read: Why Should You Consider Taking a Loan for TV?
To Conclude
Television has helped shape how audiences save, spend, invest, and dream, encouraging conversations around the same. While shows inspire, real financial progress needs planning and access to the right resources. Whether you want to expand your business, achieve a personal goal, or pursue your aspirations, financial products from Poonawalla Fincorp will help you take the next step with confidence.
FAQs
How has television influenced financial awareness in India?
TV shows have made finance relatable by showcasing real-life scenarios, entrepreneurship, and investment concepts in an accessible language.
What financial lessons can you learn from Shark Tank India?
You can understand equity, valuation, revenue models, and the importance of due diligence by watching Shark Tank India.
Are there TV programmes focused on financial literacy in India?
Yes, programmes like Sammriddhi ki Pathshala and Startup ki Baat on DD National educate viewers on markets, savings, and entrepreneurship.
We take utmost care to provide information based on internal data and reliable sources. However, this article and associated web pages provide generic information for reference purposes only. Readers must make an informed decision by reviewing the products offered and the terms and conditions. Loan disbursal is at the sole discretion of Poonawalla Fincorp.
*Terms and Conditions apply