monitoring business metrics

4 Critical Key Business Metrics as a Business Owner

October 28, 2022 • 2826 views

It is important to constantly measure the performance of your business. Measuring the performance gives you a clear idea of where you currently stand. Also, it helps you to improve your operations for higher revenue generation. 

Business Metrics help you find out those indicators that help you improve your business performance. As a business owner, it is vital that you understand the business metrics that you need to constantly measure and take into consideration. 

What are Business Metrics?

Business Metrics are used for measuring the performance of the business processes across all departments. There are various business metrics such as sales metrics, marketing metrics, financial metrics, human resource metrics, and other business metrics. With so many departments functioning together, various business metrics help in measuring the level of progress made by each department.

Types of Business Metrics

There are various types of business metrics that a business owner can use for measuring the performance of different departments. Each type of business metric is specific to that particular department. Below are a few of the business metrics that a business owner can implement:

Sales Metrics

Sales Metrics are measured to understand the sales performance of an individual, team, department, or company. It will help you understand what is working in the sales team and what is not, where you need to emphasize on, and the areas you can improve upon. Some sales metrics are Net Sales Revenue, Quota attainment, Growth rate, Churn rate, and Lead response.

Marketing Metrics

Today, we can see the amalgamation of both traditional and modern methods of marketing to target various customers across the globe. Businesses market their products through emails, websites, social media platforms, direct mail, and other marketing channels. You can measure marketing metrics using - ROMI (Return on marketing investment), Cost per lead (CPL), Customer acquisition cost (CAC), Customer lifetime value (CLV), and Customer retention.

Financial Metrics

Finance is the backbone of every business irrespective of its capital size and industry. Every business should be financially healthy to survive through the ups and downs of the dynamic economy.  Factors such as current ratio, working capital, account receivable turnover ratio, percentage of accounts payable overdue, gross profit margin, net profit margin, and net income can be used to track the financial metrics.

Human Resource Metrics

Along with other factors, businesses are highly influenced by the personnel involved in the business. Human resource is a core part of any organization. It helps in encouraging employees to deliver the best performance. Employee turnover rate, training spend per employee, employee net promoter score, and revenue per employee are included in human resource metrics.

Also Read : Small Business Money Management Tips: 5 Tips for Success

Business Metric or Key Performance Indicator? Comparison

The major difference between business metrics and key performance indicators is that metrics can be implemented without any specific target. However, a key performance indicator is specific to a certain target. Business metrics are used for measuring processes whereas Key performance indicator is used for specific targets and objectives. Every key performance indicator is a metric but not every metric is a key performance indicator. 

Why Should You Track Business Metrics?

Improvement in the performance

Business metrics allow business owners to understand the weak areas and key areas for improvement. By using these, owners can work on the weak areas and excel in their business.

Identifying problems

In business, it is important to forecast the upcoming challenges, events, and problems to survive in the long run. Business metrics allow you to identify problems that can impact businesses. It provides an added advantage of working on those problems in advance.


There are several rules and regulations that businesses must adhere to, to operate in different industries. These compliances are set to monitor companies. Business metrics help in analyzing all mandatory compliances.

Upscale your Business with Poonawalla Fincorp

Once you understand and track all the business metrics, you will understand the key areas where your business can improve and excel in a short and long period. It provides you with useful insights into all the departments in the business. In case you find that your business requires upscaling, you can consider borrowing a Business Loan to take your business to the next level. At Poonawalla Fincorp, we offer attractive interest rates on Business Loans, with a simple loan application process and quick disbursal.


We take utmost care to provide information based on internal data and reliable sources. However, this article and associated web pages provide generic information for reference purposes only. Readers must make an informed decision by reviewing the products offered and the terms and conditions. Business Loan disbursal is at the sole discretion of Poonawalla Fincorp.
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poonawalla fincorp team

Poonawalla Fincorp Team

Our team of expert writers and editors are passionate about providing authentic and valuable information on finance. Our aim is to simplify financial and finance-related concepts. We strive to help our readers become more aware and empowered to make informed financial decisions.

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