Union Minister of Electronics & IT, Ashwani Vaishnaw, has recently announced the launch of the Create in India mission at the AI Impact Summit 2026 as part of the government’s vision to strengthen India’s orange economy. The Create in India mission is deemed to support the fast‑growing creator economy, in line with the long-term goal of transforming India into a global hub for creativity and digital innovation.
There is a growing interest on the part of policymakers in creative economy sectors. The Create in India Mission will be a partnership between various agencies within the Indian Government, enabling the use of technology, AI, and education to facilitate growth.
Create in India Mission: Focus on Building a Skilled Creator Workforce
The Create in India Mission is designed to establish a clear pathway for establishing different content creators, provide skills training, and establish a sustainable infrastructure. It will facilitate the development and delivery of quality digital content, and create a scalable and sustainable marketplace for the sale of digital content.
This mission will help create more established training paths for Digital Content Creators in existing informal creator ecosystems. This will involve the development of training programmes that are designed to meet industry skills needs. This reflects a shift in thinking whereby creative professions are viewed as industries with structured employment opportunities rather than informal forms of cultural expression.
Some potential components of the Create in India initiative include:
- Digital Content Creation & Digital Storytelling
- Animation, Visual Effects, Game Development, Comics & AVGC.
- AI Based Creative Workflows.
- Entrepreneurship training for independent creators.
The Workforce Development aspect of the initiative is intended to enhance India's position as a Global Creative Hub.
Orange Economy India Gains Policy Momentum
The notion of the Orange Economy in India has been on the rise in terms of policymakers' attention since the Create in India mission was announced. Orange Economy refers to industries based on creativity and intellectual property (IP), such as film, music, advertising, gaming, design, and digital media.
As more market participants recognise these industries as drivers of economic growth, policymakers have begun viewing them as significant sources of employment. The government’s emphasis on creator skilling and supportive infrastructure reflects this growing recognition of digital creators as contributors to economic development.
Also Read: Why FM Sitharaman Highlighted Orange Economy in Budget 2026?
Content Creator Labs Expected to Expand Training Infrastructure
Highlighting the announcement made in the latest Union Budget regarding content creator labs, the minister referred to the Budget 2026 allocation. He said, “In the Budget 2026, we announced the content creator labs in 15,000 schools. Throughout the country, we are opening these labs with the help of the industry.”
The initiative aims to provide labs for content creators that will offer access to tools and training for students or potential creators. The labs could be part of a broader integration of creative education into traditional academic frameworks. The supporting infrastructure would aim to connect academic training with the evolving demands of jobs in the creative industries.
Some goals of the creator labs could include:
- Generation of hands-on experience with digital media equipment
- Boosting creativity in animation and gaming
- Early exposure to careers in creative fields
The rollout of these labs is expected to support the expansion of India’s talent pool for the creative industries.
Technology and AI to Play a Central Role
Technological advancements combined with Artificial Intelligence (AI) will be core elements found within the Create in India mission. Officials have communicated that technology should help enhance the creativity of humans instead of providing an option to replicate human creatives. AI-generated production, multilingual content generation, and data-driven storytelling are all anticipated to influence the next phase of the creator economy.
Analysts believe that by implementing AI, Indian creators are now able to compete with worldwide creators by producing products more efficiently than before as well as creating previously unseen forms of digital expression.
Industry Reaction Points to Long-term Ecosystem Growth
Industry professionals from both the media and entertainment sectors agree that the policy direction represents an opportunity to establish a more sustainable system of creativity. According to experts, focussing on skillsets/skill development as well as infrastructure will also assist with diminishing historic gaps within training programs throughout this sector.
Additionally, the Create in India mission seeks to build upon programs already active in supporting the animation, gaming, and digital media industries. Policymakers would like to see this increase in access to training resources stimulate and encourage more creation of original intellectual property; thereby reducing dependence upon outsourcing of creative work.
Ultimately, industry professionals have stated that achieving long-term success for this initiative ultimately depends upon successful partnerships/collaboration between educational institutions, technology companies, and content platforms.
Challenges Ahead for the Create in India Mission
Although the initiative has generated enthusiasm, experts have expressed concerns about several potential challenges.
Key concerns include:
- Maintaining the consistency and quality of large-volume training programs
- Ensuring sustainable monetisation opportunities for creators
- Balancing platform-led content trends with independent creative ownership
- Aligning educational programs with fast-changing industry demands
Analysts suggest that the successful implementation of the initiative will require multi-sector (industry) long-term commitment and coordination.
To Conclude
The Create in India Mission reflects a growing recognition of creativity as a key economic and cultural driver. The goal of this program is to create a strong Orange Economy in India through structured skills training, promotion of artificial intelligence-based programs, and improvements to overall infrastructure. This initiative’s goal is to promote creators, animators, and digital storytellers who will help build a future-ready workforce for creatives in India.
Once fully implemented, this initiative can position India as a global centre of innovation and the creation of original content and sustainable careers in creativity. In addition to positioning India as a global leader for creative industries, this project may help encourage young creators to pursue careers in creativity by providing increased resources, training within a structured framework, and access to international opportunities.
FAQs
Who would benefit the most from the “Create in India Mission”?
There are many people who would gain from this program including students, creators, animators, gamers, designers and digital storytellers. They will have access to structured training, mentorship and major creative tools.
What can future creators do to get ready for chances that come up through the Create in India Mission?
One way a creator can prepare is by building skills in video editing, animation, storytelling, AI tools and digital marketing. This will help them match what is needed in the industry as new training programs and labs become available.
Does the Create in India Mission offer financial assistance to individual content creators?
The Create in India Mission does not offer direct financial aid to individual creators. Eligible creators can easily access up to ₹5 lakhs for equipment or content needs with Poonawalla Fincorp’s hassle‑free Instant Personal Loan.
Will the Create in India Mission bring new job opportunities that aren’t focused on social media content creation?
Yes! As a result of the initiative, many pathways will open in areas like game design, virtual production, creative entrepreneurship, digital education and Intellectual Property (IP) development in almost every industry.
How will the Orange Economy affect India’s startup industry?
With more policy focus on the creative industries, there will likely be an increase in new media-tech startups, creator platforms and AI-driven content businesses.
What can schools and colleges do to support the Create in India Mission?
Schools and colleges could integrate creative technology courses, industry collaborations and hands-on learning into their curricula to assist students in making the transition from academic training to professional creative careers.
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