Gold prices vary across Indian cities mainly due to several market-driven factors. Some of these factors include shipping and delivery costs, taxes on gold, and the local supply–demand conditions. Let’s examine in detail how these factors influence gold price variation across India.
How are Gold Prices in India Determined?

Many local and international factors affect the price of gold in India. Gold is valued in US dollars internationally. Therefore, changes in the dollar-rupee exchange rate immediately affect the cost of imported gold in India. Several other factors also influence the base price of gold. This includes global economic conditions, inflation rates, and pricing patterns on major commodity exchanges like COMEX.
Based on quotes from top bullion dealers, the Indian Bullion and Jewellers Association (IBJA) releases daily indicative rates in India. When pricing physical gold, hallmark gold, pure gold items, and gold jewellery, jewellers frequently use these benchmark rates. These benchmark gold prices are also used in investment products, including digital gold, gold mutual funds, gold exchange-traded funds (ETFs), and sovereign gold bonds.
Ultimately, international market rates, currency fluctuations, import taxes, and domestic market conditions all influence the price of gold provided to Indian consumers.
Why Do Gold Prices Vary Across Indian Cities?
The pricing of 22-carat gold jewellery or 24-carat gold can vary significantly across different regions of India. Here's why:
Transportation Cost and Insurance Charges
When transporting gold bullion from a supplier to any city, several costs are involved. These include shipping charges, insurance costs, and bank locker fees to store the gold safely. Such costs are typically passed on to the consumer. As a result, gold jewellery purchased in remote areas may cost more than jewellery bought in metropolitan cities.
Local Taxes and Government Charges
Government taxes and levies influence the total cost of buying gold. All purchases of gold, including physical gold and digital gold, are subject to the Goods and Services Tax (GST). Currently, 3% GST is charged on the gold value and 5% on the making charges of the jewellery.
Import taxes and other central levies additionally increase the gold price. Furthermore, the international gold price is influenced by the dollar-to-rupee exchange rate. This, in turn, affects the final price that Indian customers pay.
Making Charges for Gold Jewellery
The making charge for gold jewellery can vary depending on what you buy and where you buy it from. More complex, intricate pieces typically have higher manufacturing costs, especially in metropolitan areas, thereby increasing the overall cost of gold jewelry. In general, the more detailed the design, the higher the making charge. It is advisable to compare the policies and pricing of different jewellers before making a purchase.
Demand and Seasonal Trends
Gold, as a precious metal, is considered valuable for its cultural significance. The demand for gold varies based on festivals, wedding seasons, and regional preferences. When demand rises sharply in specific areas, gold prices often increase, usually due to limited supply. Prices tend to spike temporarily during the wedding season or on festivals like Akshaya Tritiya. Regions with higher cultural demand for jewellery may have higher gold prices than areas with lower demand.
Local Market Supply and Bullion Availability
Supply has a significant impact on both the price and availability of gold. Prices generally increase due to scarcity because of supply chain disruptions at the domestic or international level. Due to limited supply, local bullion markets often charge higher prices. On the other hand, gold rates usually fluctuate less in big trading hubs like Mumbai and Ahmedabad. These areas have substantial volumes and well-established gold trading businesses.
Which Cities Have Higher Gold Rates in India?
Gold prices tend to be higher in metro cities due to higher labour costs, increased local demand, and logistical expenses. Major cities, such as Delhi, Mumbai, Bengaluru, and Hyderabad, may also show greater variations in gold prices because of higher jewellery demand.
Smaller towns and villages, which often rely on gold supplied from metro cities, may experience slightly lower prices. You can compare gold rates across top cities in India to determine the best time and place to purchase gold.
How to Check and Compare Gold Prices Across Cities
Using a daily gold rate tracker from reliable sources like IBJA, reputable jewellers, or financial websites is the best way to verify and compare gold rates across cities. To find the best value, compare the hallmarked gold rate, manufacturing costs, and GST at various reputed jewellers. Remember that, due to factors such as local availability, demand, and logistics, pricing may differ slightly across cities.
Always check the hallmark purity before buying gold jewellery to guarantee authenticity and standard quality. You should also think about checking prices with local jewellers before the most significant festival or wedding seasons, when prices tend to increase.
Read Also: Why is Gold Price Increasing in India? Reasons Behind the Rise: October 2025
To Conclude
The gold prices vary across cities in India due to several factors, including local taxes, transportation costs, and demand. Understanding how gold pricing works, including the current gold rate, will help you make an informed decision for purchasing gold jewellery or gold coins. The best gold investment advice is to compare rates across different cities and jewellers to maximise your wealth.
Buying gold, whether in grams or tola, is always a wise decision. This is because it can be used to secure funds through Gold Loans whenever needed. Explore Poonawalla Fincorp Gold Loan to learn more about this option.
FAQs
What are the key reasons behind the difference in gold prices across Indian cities?
Gold prices vary slightly depending on key factors such as transportation costs, taxes, jewellery-making charges, local market demand, and economic uncertainty.
How does making charges for jewellery affect gold prices?
Intricate designs, skilled labour, and brand reputation increase the cost of jewellery, affecting the total cost of buying gold.
Why do gold prices rise during wedding seasons?
High market demand and limited supply, especially in areas where gold holds cultural significance, drive gold prices higher during wedding seasons.
Does GST on a gold necklace make it more expensive?
Yes. GST is charged on both the intrinsic value of gold and the making charges of the necklace, increasing the final price of jewellery.
Is it better to buy gold from metro cities or small towns?
Due to variations in labour costs, demand, and logistics, gold prices can differ between major cities and smaller towns. You can make an informed decision by comparing taxes, making charges, and hallmark gold rates between areas.
We take utmost care to provide information based on internal data and reliable sources. However, this article and associated web pages provide generic information for reference purposes only. Readers must make an informed decision by reviewing the products offered and the terms and conditions. Loan disbursal is at the sole discretion of Poonawalla Fincorp.
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